Vanity URL’s are now being rolled out, have a look at the headline strap on your profile if you can claim your URL.
A recent post by Saurabh Sharma at Google gave examples of vanity URL’s becoming available for Google+ for profiles and pages, she cited examples of brands and celebrities.
Until now the only way to get past the ugly URL was to use gplus.to to create one, at present only the privileged have the new URL’s and Saurabh commented:
At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!
Here are a few so far:
So whats the big deal with vanity URL’s? they are easier to remember than the current, mine is currently https://plus.google.com/107389176055486775575/ no chance of remembering that.
As Google have said, stay tuned for updates, I will also be keeping an eye on vanity G+ URL’s and will update when I get mine!