Manchester SEO SAScon Mini Conference – My Brief Summary

As per my previous post about the Manchester SEO SAScon Mini Conference, here is a brief overview of the conference with links to the slides to follow:

2:10 – 2:55 Nichola Stott – The Business of Search: An Insider Perspective on the Search Engine Business and How This Shapes Our Approach

Mainly talked about estimating RPM for Google, lot’s of calculations, the slides do all the talking as my brain got a bit fried, main takeaway point was Google are looking likely to break the $1 billion revenue figure from the UK.

3:00 – 3:45 Barry Adams – Optimising for Google News

Barry talked about how to optimise websites for placement in Google News. Place target keyphrases in the news story, headline so the story can appear in search results for up to three days in the news results on less competitive terms.

3:50 – 4:35 Kevin Newman – The psychology of successful link building

Applied mainly for industries that are thought leadership and information sharing led. E.g. get links for SEO related sites.

4:40 – 5:25 Neil Walker – Forecasting for SEO

Neil declared himself as a self-confessed Excel enthusiast, nice use of spreadsheets and pivot tables using client data, he explained for SEO forecasting that gives a general benchmark for forecasting client revenue, visits etc for a top 10 result in Google. There were themes that could be taken from the presentation that may help to improve SEO forecasting.

All in all a good conference with good point to take away from all talks.

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