1400 – Welcome to Manchester SEO by Pete Young
1410 – The Business of Search: An Insider Perspective on the Search – Nichola Stott
1500 – Optimising for Google News – Barry Adams
1550 – The Psychology of Successful Link Building – Kelvin Newman
1640 – Forecasting for SEO – Neil Walker
MANCSEO SPEAKER BIOGRAPHIES
Nichola Stott: theMediaFlow
Nichola has over a decade of experience in online marketing and has worked for some of the worlds’ largest digital media and communications companies, including PR Newswire and most recently Yahoo! where she was head of commercial search partnerships (UK). Nichola left Yahoo! in 2009 to found theMediaFlow, a Hampshire based search and social media agency. Nichola is passionate about SEO and has a regular column at SearchEngineWatch, SEO-Chicks, State of Search and also contributes to Econsultancy blog.
Nichola’s Twitter: @NicholaStott
Barry Adams: Pierce Communications
Barry Adams is the Senior Internet Marketer for Search at Pierce Communications in Belfast, where he works for a wide range of clients including some of Northern Ireland’s biggest brands. Starting out his career in the mid-’90s in all things online as an intranet content manager, Barry has worked in a wide variety of positions, including corporate webmaster, in-house SEO specialist for a large regional newspaper, and web consultant for SMEs.
He is an avid blogger and regular contributor to leading search blogs State of Search and Search News Central, and in the past has written for Search Engine People, Searchcowboys, and the WordStream blog.
Barry’s Twitter: @badams
Kelvin Newman: SiteVisibility
Kelvin Newman, Creative Director at SiteVisibility, specialises in SEO research and development and producing link-worthy online content; working with a variety of brands including Gumtree, FindaProperty, Gala Casinos & uSwitch.
In addition to this experience and client work Kelvin, is a lead contributor to the UK’s most popular internet marketing podcast on iTunes (Which is #2 in the States) and has been published in number of widely read online marketing blogs.
Kelvin also regularly produces popular search and digital marketing strategy whitepapers for the Recruitment, eCommerce and Publishing sectors. He also delivered sessions at industry events including SMX London, the UKs leading search conference, arranges #brightonseo mini-conferences and is a regular contributor to Econsultancy and State of Search.
Before joining SV, Kelvin worked for Emap consumer media working across high profile magazine titles & websites including Zoo, Arena & Empire with a period spent blogging about gadgets & technology for Zoo. In the past, he has also written for a number of offline publications & websites including the NME.
Kelvin’s Twitter: @kelvinnewman
Neil Walker: SEO MAD
Neil joined Just Search when it was founded in 2003 and has seen the business grow from a team of five to its current size of 62. He began his career as an SEO manager and was responsible for a small team and positioning the Just Search website as number one under search engine optimisation (SEO) and search marketing related keywords. Successfully achieved, Neil was promoted to head of SEO in 2006 to oversee the whole search engine optimisation team and develop the implementation and deployment of Just Search’s technological offering. In this role, Neil was responsible for helping clients achieve top search engine results and positioning Just Search as a leader in the industry.
After just one year and great success in the role, Neil was promoted to chief technical officer, where he currently oversees SEO, pay-per-click (PPC), and research and development. A specialist in internet marketing strategies, Neil is responsible for a team of 26 technicians, content editors and link builders, to develop technologies and delivery of the company’s products.
Neil’s Twitter: @TheUKSEO
The event is being sponsored by Manual Link Building end The E Word