Google Search Quality Update – March 2012 50 Updates

Another month and another Google update from their Inside Search quality changes for March.

Google have announced 50 new search updates, I will look at a few specifics in detail:

As I eluded to in last months Google February 40 changes post, there was an interesting update was mentioned regarding link evaluation, now there is a little bit more detail and will be interesting to see what impact this has on anchor text in links:

Tweaks to handling of anchor text. [launch codename “PC”] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.

Also an improvement on how anchor text is interpreted for a query to a website:

Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.

Panda update again and seems now that Google will keep this a fresh database for updates to improve the content algorithm:

High-quality sites algorithm data update and freshness improvements. [launch codename “mm”, project codename “Panda”] Like many of the changes we make, aspects of our high-quality sites algorithm depend on processing that’s done offline and pushed on a periodic cycle. In the past month, we’ve pushed updated data for “Panda,” as we mentioned in a recent tweet. We’ve also made improvements to keep our database fresher overall.

The full list has a few others but these are my main points from an SEO point of view.

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