Google to Encrypt Search Data – Killing off Organic Data

So it begins, Google to kill off organic data to webmasters for logged in users, I won’t re-hash and rant as there are plenty of useful posts out there.

I will provide a quick summary though, the data is still there but Google only offering aggregated data through Webmaster Tools but as mentioned by Barry Schwartz on Search Engine Roundtable, it’s not that accurate. So begs the question is the data now being sent to webmasters useful?

So for more information on this topic here are a few useful posts:

 

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