Category Archives: google

New Google Algo Update

Quick post, it has been announced that a Google algorithm update is to happen in the US only for now but the recent Chrome block sites extension has helped identify 84% of blocked sites match in the algo.

What does this mean?

Potentially for UK SERPS in the future sites that may be marked as link selling or spam sites may have their external links discounted further and pass no weight.

No indication of the release in UK yet but keep an eye on your site or clients rankings as if the drop a cleanse if backlinks will be required.

Google Mobile Goes Instant? Suggest More Like! – Updated

A recent post by bigmouthmedia here is saying Google Mobile Goes Instant, I quickly jumped onto my iPhone 4 to check and it seems that the suggest feature is what is showing not instant, as the background SERP’s don’t change upon searching:

I’ll keep my eyes peeled to see if instant is rolled out on iPhone mobile.

This is available on google.com as my default is .co.uk that’s why not seeing.

Ciao for now!

Google Instant Search Now Live – A Layman's View

Ok so all the latest noise on Twitter and around the web is about the new Google Instant search results now live as of yesterday.

So i thought why not add to all the noise with another post.

On a more serious note, as an SEO i have tinkered with the new interface and to be honest didn’t help me with the SERP’s i was looking for as i tend to know what i want to see, however i have asked my wife to try it out as a general day to day user.

Her findings are quite interesting and as follows:

Just used it to search for ‘ghost walks in Edinburgh’ and then added ‘need to pre book’.

  • it was much the same as the predictive search box, if you see something come up at the top that is what you want you can click that and save time searching
  • above only useful if you are a good touch typer as otherwise you have typed your search looking at the keyboard and not whilst looking at the screen so no different than normal Google by then!
  • would be good if you’re randomly searching the internet in free time as something interesting may catch your eye but otherwise i can’t see it being much more useful than the predictive search box?

Didn’t seem to save me any time getting to what i wanted, i still typed in full search term.

Also just noticed that some of the things it suggested e.g. when i searched for ‘hen do’ it came up with Henry (hoover) before i typed the whole phrase, these are now on my history as if that is what I’ve searched for! Could be dangerous if something dodgy came up at the top of the search?!

Here is the new search function in action:

Interesting thoughts, i would welcome any other users input on the new toy from Google.

Ciao for now!

Google Advanced Search Querystrings

May not be teaching old dogs new tricks, but here is a quick post about utilising the querystring parameters in Google search. The Google search url is made up of a number of parameters, the & symbol is used to add parameters as shown in the following example: http://www.google.co.uk/search?hl=en&q=football+world+cup&btnG=Search

  • hl=en – this defines the language. en is for English.
  • q=football+world+cup – this is the search query, the + is to replace spaces
  • btnG=Search – the ‘Google Search’ button was clicked to start the search

These are very basic parameter strings, now let’s take a look at how we can manipulate the result set coming back:

  • &num=100 – this will show the top 100 results instead of the default 10
  • &start=100 – this will allow the results to start from a particular position in the SERP’s

Now for a few advanced querystrings: as_qdr=x – Replace the x to one of the following to show when files had been first indexed:

  • d – last 24 hours
  • w – last 7 days
  • m – last month
  • y –  last year
  • m2 – last number of months. m2 wlast 2 months m3, m4 etc etc

So just a few ways to manipulate the results in the Google, for a full list visit the SEOmoz ultimate guide.

Google May Day Update Affects Long Tail Search Queries

A new algorithmic change has been implemented by Google, affectionately know as the May Day update as it happened around 1st May 2010. Matt Cutts explains that the change is not temporary and the update is looking to improve the quality of the SERP’s that is effecting long tail terms opposed to the head of searches.

Cutts explains that this update is independent to Google Caffeine which is preceding at pace. The update is assessing which sites are the best match for long tail queries. No human involvement in this update and it is purely algorithmic.

Is your SEO affected?

Think about your site, do you have a high quality site, good content and make sure that your site can be viewed as an authority for the search query so not matching off topic queries.

Watch the full video below:

Google "kaffein" Caffeine now live, or just an April fool?

Call me a cynic but after all the excitement of Google Caffeine update last year is this now live or an April fools joke?

The online world is buzzing about the renamed update going live, kaffein, the German spelling of caffeine, renamed due to Mormons dietry requirements this caused a little bit of upset back in ’09 as Search Engine Roundtable posted.

So with the update now “live” what are SEO’s seeing today?

There are over 100k results and you may notice Google’s search results pages use some interesting units of measurements to estimate how long it took them to obtain your search query: femtogalactic years was used in my search for Google kaffein.

My sceptic mind thinks this is a good old April fool’s joke but i will be watching on to see if it is or not.

Ciao for now!

Google Webmaster Verification Now Made Easier!

Google have now made the Webmaster Verification process a lot simpler. If you own a site and want multiple people to be able to view the WMT information of your site, you would have had to add multiple html files or multiple meta tags which would make the process quite a lengthy one and also more difficult to manage.

Google are now sharing the verification love which allows Webmaster to simply add a user to the WMT account to view the profile, this has to be a Google account email addres.

Simply login to your webmaster tools account and select the verification details link.

Then click add user and enter the Google verified email address of who you wish to grant access to the WMT account for the domain:

The long and short of it means less hassle for Webmasters!