Category Archives: General

30 Day Challenge – No Twitter just Google+

Never had a go at a 30 day challenge per se, did Dryathlon in January but technically that’s 31 days so doesn’t quite count.

I’m an active user on Twitter and mainly use it for industry insight and generally for my personal interests, so today Wednesday 29th October I decide for November I will use Google+ to see if I can get the same level of information served to me.

This will also be a test to whether G+ can be a serious platform for me in the future.

So next steps will be to get my circles organised and turn off Twitter on Friday.

I will report back in December with my findings.

Moving on from MEC to Vizeum

As of late it appears that a farewell blog post is written when changing jobs, so here is mine :)

It’s been 2 weeks since I left MEC Manchester, I joined this agency 3 years ago as an Account Director and I had a really enjoyable time and met some great colleagues and also friends.

The decision to leave was a difficult one but the opportunity to become the Head of Natural Search at Vizeum was too good an opportunity to turn down at this stage of my career in Search.

My first week in my new role as with most new jobs saw plenty of meetings as well as a pitch so to say I’ve been busy is an understatement!

Google Recipe Search – SEO for Foodies?

Google Recipe Search

Not sure what to make for your tea (dinner if not a mancunian)?

Google Recipe will make your life easier 😉

http://www.google.com/search?q=red+thai+curry&tbs=rcp%3A1

Only on google.com at present, also tells you calories where available.

You want a prawn curry (shrimp if you’re an American) not chicken I hear you ask? Simply select the recipe element you don’t want in your meal.

Google Red Thai Curry Recipe

Google Recipe Options

'No input = No output; "Merry Christmas my arse"'

SEO Tramp – Now with those extra optimised recipricul 3 way links and shit.

Scene 1: An office somewhere. An email is opened.

Search Editor (no I don’t know either): “There have been discussions from higher up in our organistaion questioning the value of SOE..”

I could go on but I’ve wasted enough time already (my cans are getting warm thanks to fat Mary).

SEO Tramp; “F&cking c*nt. Eh?”

In a room somewhere I feel my ears burning about the disatisfaction of performance, my role, my work and what can be done i.e. another round of un-deliverable deliverables for appeasement is required.

A meeting is arranged. How to defend yourself against pointless accusations and your position, justify your value. Various floppy randoms are present.

Some eejit: “So we’re all here on Christmas Eve to discuss what value your organistation and SEO is currently providing”

This statement is then followed by a 20 minute conversation between the floppy randoms about pointless shit and how they’re not making money. Worrying about funding and the price of the coffee I’ve been graciously provided.

‘Search Editor’: As a business…”

SEO Tramp: “Right you c*nt. Listen and listen well. 1) Although we’re about 1 month late with deliverables (the fact that a) your website’s a bloody mess and you keep changig your mind about things) here are your recommendations. So why didn’t you raise this earlier with us instead of letting fat gobsh!te getting involved?”

‘Online Marketing Senior Executive in charge of pencils’: “Well. We’ve been discussing a lot of things internally to people who don’t listen and never communicate. The upshot is you’re in the shit.”

Up.U.P.

SEO Tramp;”What you’re doing isn’t good enough. You need to do better. Why do I say that? Because, despite the fact that we are about 1 month behind on current deliverables (keyword density percentages are a very fine art – 13.6%) you’re about 6 months behind on the recommendations that have already been provided. Which you still haven’t implemented. Becuase you can’t. Because you’re a bunch of freaking upper middle class twits. Your KPI is 3,000% uplift in natural entry visits. I can’t even get the bloody data off you to show you the uplift in organic traffic without running some bloody formula. You know what. One word. ‘Megatrffikzzz'”

Senior Director of Sitting About and Not providing anything of any importance (probably went to a private school. looks down on everyone. Has a very small penis and a disatisfied wife. Kids have drug problems again. And he’s out of port and stilton).: “We feel that there has been no siginificant organically optimsed data benefit regarding the KPI’s and SLA’s put in place to optimise our alt tags and move momentum through the elephant in the room. From you. Despite the fact that we can’t (internally) actually do anything. Are those my slippers?”

SEO Tramp:”So aside from the fact that you’re done NOTHING with the advice we’vew provided. Aside from the fact that you all clearly have no idea about your business and how to run it (SPEAK TO EACH OTHER) or even make money (do we need a conversation about traffic vs conversion. Don’t answer that). I cant do any PR, Link building or anything. Yet you want to be no 1 for “twat insurance” – and lets be honest, it’s quite a competitive vertical.”

Dim Head of Unlinking Internal Marketing Campaigns: “Weeeeellllllllll. Realllllllllly Iiiiiiiii thinnnnnnnk thhaaaaaaat weeeeee shhhhhhhhooooooouuuullllld beeeeeee. (Pause for 20 minute internal conversation about how none of this conversation is feasible). Soooooooo maaaaaaaaaayyyyyyyyyybbbbeeeeeeee yyyyyyyoooooooooo shhhhoooooooollllldddddd….”

SEO Tramp is found several (w)hou()r(e)s later. Screaming at the sky about conversion and why he has to deal with people in knit wear.

SEO Tramp sezzz

“The main channels of information available to the guerillas are newspapers, leaflets, radio, word of mouth. Other methods may be worked out and new ones invented…All the means of winning the confidence of the people must be utilised. The ideas of the movement must be so popularised that no one is in doubt – least of all the enemy – that it will win eventually.”

Thursday Morning in the Park

As dawn breaks over the fast paced world of drinking on a park bench – chatting with the cutting edge of the digitul media world, SEO Tramp finds that the nearby phone box is ringing…

“SEO Tramp here, excuse the noise, the lads are sorting out a whip round for some more bevy.”

“I’ve been liasing with the board of direrctor and we have a few points that we wish to raise with you regarding the work done on our campaign.”

Fucking hell, here we go. Someone’s been reading SEOMoz.

“Now don’t get me wrong, we’re happy with the progress on the rankings”

“Ah, would that be the fact that you now have 5 terms on page one, in a competitive vertical, with high search terms n all that?”

“But we feel that we’re not seeing the benefit and the lads have been having a few discussions”

“Our crack” pot “IT Team have been discussing moving resource in house as they feel they especially” have absolutely no bloody idea what they’re doing “but in reviewing the current back link profile they have a few concerns. Would you mind responding to the following…”

“Sorry mate, missed most of that…guys keep it down”

“We’re concerned that our original target of 10,000 of the dirtiest, spam has not been achieved despite the fact that you’ve had the campaign for over 7 months.”

“It’s like looking after a fine lady…you want to be treating her with a can of Tennants Super rather than Holsten Pils. Quality mate. Quality. Not quantity. Besides, you’ll see that it’s all a good mix, using various tactics i.e Lambrini and Monster Munch for dinner. Can’t always stack all your cans on the best shelf in the offie. Know what I mean.”

“Well I can’t find half the directories that you said we have been submitted to”

“Listen mate. You get a full breakdown of everything I do. If you can’t find it then I suggest you start bloody looking properly. Plus, I take no responsibility for that shit you were doing before I started. Fucks sake.”

“But some are in the wrong category?”

“Ain’t my doing that”

“Well, we’re unhappy that you’ve specified the Domain PageRank of each link and not the actual Page Rank. We’re thinking of resourcing all our dirty link strategy in house so that we can get as many PR12 links as possible. “

“Good luck contacting NASA with that one”

“and some of the links are not in what we consider the best place”

“It’s not a perfect world. Internet less so. I’ve been doing this game for a while mate and let me tell you something, I…hang on a sec….Didn’t you say that you were happy with the ranking performance?”

“What? Oh yes.”

“and that you’re non brand organic traffic, quotes and conversions are steadily increasing – as detailed in every bloody report I get sent to you?”

“err yes but…”

“and that you still haven’t implemented the recommendations that I told you to do months ago. You know the ones – which would remove the duplicate pages and canonical issue, look to improve the CTR of your site and get you more traffic…those changes been done yet?”

“Well we’re discussing that as an internal resource problem but…”

“So let me get this straight. You’re questioning all the work that I’ve recommended or done on your website rather than actually focusing on doing what I’ve told you?”

“Well we feel that….”

“You feel that you’ve read a few blogs and want to cut you’re costs because some cocky shit has decided this lark’s all really easy. That’s what you’ve decided.”

“I’m putting you in touch with Spinning Danny at Shit & Click Media. Now fuck off and stop wasting my time.”

Apple iPad iOS4 Coming Soon, Well November | iPad Review

Ok so I recently splashed put an an iPad. I thought about which model to get and weighed up the pro’s and cons between the wifi an the wifi+3G option.

I had already decided on. 32gb model at this point.

Firstly I considered the 3G model for the web browsing, it would be good on the road at friends houses with no wifi etc but i also thought is it worth an additional £100?

I the looked into the cost of getting mobile broadband but not many options to connect to the iPad without wifi. After my research I found a mifi option with Three mobile for £69 with 3gb of data usage over 3 months. And £10 per 1gb to top up thereafter.

So decision was made get the 32gb wifi iPad and the mifi modem to surf the web. Saving me £21 and also a 3% cashback via quidco.

So after waiting for the iPad to arrive of course the courier service used left a calling card “sorry we missed you blah blah…..” so a trip to UPS Eccles to collect followed that evening.

So now I am the owner of a shiny new 32gb iPad, let the fun begin!

The OS of current models is 3.1 so no multitasking, folders et al at present but Apple have announced iOS 4.2 is coming in November and developers have already got their hands on it.

Ciao for now

Google Instant Search Now Live – A Layman's View

Ok so all the latest noise on Twitter and around the web is about the new Google Instant search results now live as of yesterday.

So i thought why not add to all the noise with another post.

On a more serious note, as an SEO i have tinkered with the new interface and to be honest didn’t help me with the SERP’s i was looking for as i tend to know what i want to see, however i have asked my wife to try it out as a general day to day user.

Her findings are quite interesting and as follows:

Just used it to search for ‘ghost walks in Edinburgh’ and then added ‘need to pre book’.

  • it was much the same as the predictive search box, if you see something come up at the top that is what you want you can click that and save time searching
  • above only useful if you are a good touch typer as otherwise you have typed your search looking at the keyboard and not whilst looking at the screen so no different than normal Google by then!
  • would be good if you’re randomly searching the internet in free time as something interesting may catch your eye but otherwise i can’t see it being much more useful than the predictive search box?

Didn’t seem to save me any time getting to what i wanted, i still typed in full search term.

Also just noticed that some of the things it suggested e.g. when i searched for ‘hen do’ it came up with Henry (hoover) before i typed the whole phrase, these are now on my history as if that is what I’ve searched for! Could be dangerous if something dodgy came up at the top of the search?!

Here is the new search function in action:

Interesting thoughts, i would welcome any other users input on the new toy from Google.

Ciao for now!

Google Webmaster Verification Now Made Easier!

Google have now made the Webmaster Verification process a lot simpler. If you own a site and want multiple people to be able to view the WMT information of your site, you would have had to add multiple html files or multiple meta tags which would make the process quite a lengthy one and also more difficult to manage.

Google are now sharing the verification love which allows Webmaster to simply add a user to the WMT account to view the profile, this has to be a Google account email addres.

Simply login to your webmaster tools account and select the verification details link.

Then click add user and enter the Google verified email address of who you wish to grant access to the WMT account for the domain:

The long and short of it means less hassle for Webmasters!