Category Archives: Featured

guaranteed page one results

SEO's that offer "guaranteed page one results" Run a mile!

guaranteed page one results

After conducting some research for SEO companies as a project, it seems like there are some dodgy SEO’s out there that claim to be able to “guaranteed page one results in Google”

Absolute bull! If you are approached by such a company/individual then as the title says, run a mile! You may hear things like:

We have a relationship with Google

We can prioritise submission to Google

We can guarantee ANY search term will reach Page 1 of Google

It really boils my blood to hear and even see these statements, i have had the joy of rescuing an SEO campaign from one of the “guaranteed page one” companies.

SEO as a practice is not a set your campaign up and leave it, SEO requires constant work to maintain and grow rankings and for a quality service the likes of the £50 per month scam artists needs to be looked at in great deal before deciding this is right for your business.

Google themselves have their own SEO guidelines that states “No one can guarantee a #1 ranking on Google.”

I have been working on SEO campaigns for 3 plus years and still gets under my skin seeing these modern day Dick Turpin’s operating.

So in short, don’t trust ANY company or person that offers “guaranteed page one results“!

SEO for SME's What You Need To Know

As a business owner with a website, one of the most important things to consider is visibility. SEO also known as search engine optimisation, is a daunting project if not approached correctly.

There are many ways to tackle SEO such as content creation, link building, keyword research and many more.

The danger of doing SEO without any prior knowledge can be detrimental to your website as many tactics that can be used may end up getting your site penalised.

Building Blocks

When beginning any search marketing campaign there are processes to address, firstly keyword research.

Without in depth keyword research a campaign can fall at the first step as identifying the correct keywords/phrases is vital to any success.

Once a defined list has been agreed the next phase is to then look at the website from an on-page and technical perspective.

This can identify any structural issues with the website as well identifying areas to improve.

Content is also a vital part of on page work to undertake, make sure your content is unique, not to keyword heavy, a reasonable amount of keywords to mention is perhaps 1-2 per 200 words, make the content useful for the user as conversion is the main goal for any website.

Patience

Once the website has then been ‘optimised’ for the SERPs (search engine results pages), patience is the next important part of SEO as it’s not a quick fix.

It can take the search engine’s time to re-crawl your updated site so a handy tip is submitting an updated sitemap.xml file to the Google Webmaster Tools console (account setup and verification needed). This can help inform Google of changes and new pages to crawl.

Now a little bit of time has passed and your newly optimise site is appearing for your researched terms in the SERP’s what next?

Links

Link building is an important part of SEO as links to your site count as a ‘vote’ but be careful when trying to attract links to your site as there are key factors involved to ensure a link to your site will be beneficial.

Relevancy is key, if your site is about and a site about laptops links to yours there is no relevancy between the 2 and therefore could be viewed as spamming which if this technique is adopted can lead to poor results.

Quality Over Quantity

Ensuring that the quality of a link is relevant to your site topic can lead to greater results 1 link from a highly related website will have more benefits than having 10’s to hundreds of unrelated links which could lead to a penalty.

End Results

SEO is a steady progression and making the wrong choices on a small budget can cost SME’s a lot more in terms of money if the wring strategy is adopted.

UPDATE

As SEO Account Director at MEC Manchester SEO Operations manager for Latitude Digital Marketing‘s I have seen businesses that use ‘black hat seo’ techniques as well as poorly planned strategies come a cropper compared to a professional and well planned campaign that reaps rewards.

g+1

Google +1, Yes Another Post!

Ok i’ll get straight to the point of my +1 post, i won’t bore you with will it kill SEO or how cool is it?

I have been playing around with this new social tool and spotted a couple of observations when a site has been +1’d:

When using the preview option for a +1 site, you get a little snippet from the site, in this example a description and contact details, quite handy if you want to contact a site without trawling through to find the information:

And without being a +1 site:

Ciao for now

Why SME's Should Employ Agencies for SEO

As the Operations Manager for the SME division of one of the UK’s leading digital marketing agencies i thought i would share my thoughts of why outsourcing SEO as a small business is key.

You can find my blog post on small business seo over at the Latitude blog.

Key points I covered off include:

1 Price
2 Resource
3 Contracts
4 Specialist Teams
5 Accreditations
6 Tools

Hope you fond my info if use.

Ciao for now.

Manchester SEO SAScon Mini Conference – Programme & Speakers

Currently on train back from London and wanted to share the programme and profiles of todays #mancseo mini conference at the Hive in Manchester.

1400 – Welcome to Manchester SEO by Pete Young
1410 – The Business of Search: An Insider Perspective on the Search – Nichola Stott
1500 – Optimising for Google News – Barry Adams
1550 – The Psychology of Successful Link Building – Kelvin Newman
1640 – Forecasting for SEO – Neil Walker

MANCSEO SPEAKER BIOGRAPHIES

Nichola Stott: theMediaFlow

Nichola has over a decade of experience in online marketing and has worked for some of the worlds’ largest digital media and communications companies, including PR Newswire and most recently Yahoo! where she was head of commercial search partnerships (UK). Nichola left Yahoo! in 2009 to found theMediaFlow, a Hampshire based search and social media agency. Nichola is passionate about SEO and has a regular column at SearchEngineWatch, SEO-Chicks, State of Search and also contributes to Econsultancy blog.

Nichola’s Twitter: @NicholaStott

Barry Adams: Pierce Communications

Barry Adams is the Senior Internet Marketer for Search at Pierce Communications in Belfast, where he works for a wide range of clients including some of Northern Ireland’s biggest brands. Starting out his career in the mid-’90s in all things online as an intranet content manager, Barry has worked in a wide variety of positions, including corporate webmaster, in-house SEO specialist for a large regional newspaper, and web consultant for SMEs.

He is an avid blogger and regular contributor to leading search blogs State of Search and Search News Central, and in the past has written for Search Engine People, Searchcowboys, and the WordStream blog.

Barry’s Twitter: @badams

Kelvin Newman: SiteVisibility

Kelvin Newman, Creative Director at SiteVisibility, specialises in SEO research and development and producing link-worthy online content; working with a variety of brands including Gumtree, FindaProperty, Gala Casinos & uSwitch.

In addition to this experience and client work Kelvin, is a lead contributor to the UK’s most popular internet marketing podcast on iTunes (Which is #2 in the States) and has been published in number of widely read online marketing blogs.

Kelvin also regularly produces popular search and digital marketing strategy whitepapers for the Recruitment, eCommerce and Publishing sectors. He also delivered sessions at industry events including SMX London, the UKs leading search conference, arranges #brightonseo mini-conferences and is a regular contributor to Econsultancy and State of Search.

Before joining SV, Kelvin worked for Emap consumer media working across high profile magazine titles & websites including Zoo, Arena & Empire with a period spent blogging about gadgets & technology for Zoo. In the past, he has also written for a number of offline publications & websites including the NME.

Kelvin’s Twitter: @kelvinnewman

Neil Walker: SEO MAD

Neil joined Just Search when it was founded in 2003 and has seen the business grow from a team of five to its current size of 62. He began his career as an SEO manager and was responsible for a small team and positioning the Just Search website as number one under search engine optimisation (SEO) and search marketing related keywords. Successfully achieved, Neil was promoted to head of SEO in 2006 to oversee the whole search engine optimisation team and develop the implementation and deployment of Just Search’s technological offering. In this role, Neil was responsible for helping clients achieve top search engine results and positioning Just Search as a leader in the industry.

After just one year and great success in the role, Neil was promoted to chief technical officer, where he currently oversees SEO, pay-per-click (PPC), and research and development. A specialist in internet marketing strategies, Neil is responsible for a team of 26 technicians, content editors and link builders, to develop technologies and delivery of the company’s products.

Neil’s Twitter: @TheUKSEO

The event is being sponsored by Manual Link Building end The E Word

Google Instant Search Now Live – A Layman's View

Ok so all the latest noise on Twitter and around the web is about the new Google Instant search results now live as of yesterday.

So i thought why not add to all the noise with another post.

On a more serious note, as an SEO i have tinkered with the new interface and to be honest didn’t help me with the SERP’s i was looking for as i tend to know what i want to see, however i have asked my wife to try it out as a general day to day user.

Her findings are quite interesting and as follows:

Just used it to search for ‘ghost walks in Edinburgh’ and then added ‘need to pre book’.

  • it was much the same as the predictive search box, if you see something come up at the top that is what you want you can click that and save time searching
  • above only useful if you are a good touch typer as otherwise you have typed your search looking at the keyboard and not whilst looking at the screen so no different than normal Google by then!
  • would be good if you’re randomly searching the internet in free time as something interesting may catch your eye but otherwise i can’t see it being much more useful than the predictive search box?

Didn’t seem to save me any time getting to what i wanted, i still typed in full search term.

Also just noticed that some of the things it suggested e.g. when i searched for ‘hen do’ it came up with Henry (hoover) before i typed the whole phrase, these are now on my history as if that is what I’ve searched for! Could be dangerous if something dodgy came up at the top of the search?!

Here is the new search function in action:

Interesting thoughts, i would welcome any other users input on the new toy from Google.

Ciao for now!

Google May Day Update Affects Long Tail Search Queries

A new algorithmic change has been implemented by Google, affectionately know as the May Day update as it happened around 1st May 2010. Matt Cutts explains that the change is not temporary and the update is looking to improve the quality of the SERP’s that is effecting long tail terms opposed to the head of searches.

Cutts explains that this update is independent to Google Caffeine which is preceding at pace. The update is assessing which sites are the best match for long tail queries. No human involvement in this update and it is purely algorithmic.

Is your SEO affected?

Think about your site, do you have a high quality site, good content and make sure that your site can be viewed as an authority for the search query so not matching off topic queries.

Watch the full video below:

Google Product Search – Testing Links again?

Has anyone noticed that the product results in Google have been showing images and not directly linkg through to the site?

A post from the Head of SEO  at Latitude, Andy Heaps posted back in December about how Latitude joke about Google’s money making levers – “if profits are down or shareholders unhappy they pick a money generating lever and pull it” highlighted this, and now seems that the same is going on again.

Only today have Google displayed both links and none in their product listings here is the latest of my searches:

Google Products - No links

Google Products - No links

So does this mean that Google are “pulling the levers” again or trying to improve the users exprerience?

Canonical URL – A possible solution to duplicate content

Duplicate Content Issues

The 3 major search engines, Google, Yahoo and Microsoft, have just announced a new tag that can tell the search engines which URL it should have for the current page.

The issue websites have is duplicate content, the same content is indexed under different URL’s.  This is an issue SEO’s have been trying to solve for a long time.

New canonical URL tag

To help solve this problem, the 3 major engines have declared that it will recognise a new HTML tag, which, if inserted into your web page, will allow you to specify which URL you want to be the “official”, URL for the content.

The tag needs to be inserted into the HEAD section of your web page:

HTML:  <link rel="canonical" href="http://www.yourwebsite.co.uk/correct-page.html">

XHTML: <link rel="canonical" href="http://www.yourwebsite.co.uk/correct-page.html" />

This code needs to be placed in the HEAD section not in the BODY section.

Google will now count the links it has seen to that campaign tagged URL, towards the canonical URL, and not index the campaign tagged URL.

In summary, may be to early to tell if this will help webmasters as it was only announced on the 12th February 2009, but in my opinion this is handing back a little bit of control to the webmaster instead of letting the search engine’s figure out the correct URL.

Disclaimer:  The tag is aonly a suggestion to the search engine. It will probably be used 99% of the time, but they have the right to handle things their way.

Canonical URL plugin for WordPress users now available from Joost de Valk.

10 fold increase in UK Twitter traffic

Recent stats from Hitwise are showing that over the last year UK internet traffic to the most talked about website at present, Twitter, has increased 10-fold.

As one of the fastest growing websites in the UK, the stats produced by Hitwise are mearly just the traffic to the main site suggest. With the many ways to access Twitter from the simple web interface, mobile phones to third party applications such as Twitterfon, Twitterfox, Twitterfeed and more.

Twitter for those who don’t know it it’s all about (where have you been) is a free social networking and micro-blogging service that allows registered users (tweeple) to send and read updates from other users’ updates also know as a tweet, using text based posts, the post has a 140 character limit.

The update is displayed in the users profile page and can also be seen by users that follow that user in your twitstream.

Twitter has become an addiction or users can be referred to as twaddicts (more twitter related words available at the Twittonary) as the amount of time people spend on Twitter has trebled from ~10 minutes to half an hour.

At present the user with the most tweeple following them is the newly elected US President, Barack Obama, at time of writing he has over 140,000 followers. Other celebrities know on Twitter are Stephen Fry (>50,000), John Cleese (>30,000) and Jonathan Ross (>13,000).

Wossy has used his account to communicate with his followers since his suspension from the BBC and is using the service to validate bogus accounts created to impersonate real life celebrities. He has also revealed that he will mention Twitter on his comeback show which has Stephen Fry as a guest, which airs on the 23rd.

There are a host of useful Twitter related resources to find information; I have listed a few of my favourites:

· Twitterfox – Firefox Plugin

· Twitterfon – iPhone App

· TwitterCounter

· Twitter Search

· Twitpic

More can be found at Traffikd.

As far as optimising for Twitter, there is a 5 steps to Twitter success guide on SEOptimise which is a useful read.

So enough tweeting from me for now, feel free to drop by for more twambles from me in the future and don’t forget to follow me @d3l80y!