+Paul Delaney

Archive for December, 2010

'No input = No output; "Merry Christmas my arse"'

SEO Tramp – Now with those extra optimised recipricul 3 way links and shit. Scene 1: An office somewhere. An email is opened. Search Editor (no I don’t know either): “There have been discussions from higher up in our organistaion questioning the value of SOE..” I could go on but I’ve wasted enough time already (my cans are getting warm…read more →

SEO Tramp sezzz

“The main channels of information available to the guerillas are newspapers, leaflets, radio, word of mouth. Other methods may be worked out and new ones invented…All the means of winning the confidence of the people must be utilised. The ideas of the movement must be so popularised that no one is in doubt – least of all the enemy –…read more →

White Hat SEO vs. Black Hat SEO

There are various methodologies used to describe the practices of search engine optimisation (SEO) and they generally are colour based, the main 2 are “White Hat” and “Black Hat” techniques. Whilst believing that black hat SEO techniques might have some short term positive effect, the long term implications can be disastrous for your website and in turn your business. Black…read more →

Why SME's Should Employ Agencies for SEO

As the Operations Manager for the SME division of one of the UK’s leading digital marketing agencies i thought i would share my thoughts of why outsourcing SEO as a small business is key. You can find my blog post on small business seo over at the Latitude blog. Key points I covered off include: 1 Price 2 Resource 3…read more →